This meetup has 3 goals:
1. Members of CSS meet each other (and some other cool startups who are not yet in CSS) and learn about each other's challenges to be able to co-sell each other's SaaS. We are in a co-selling space, aren't we? :)
2. Get knowledge and inspiration from best experts. As practical as possible! We are lucky to have 3 of them - see details below.
3. Gain tons of insights
5:30-6:30 - Registration, Drinks and Networking
6:30-7:30 - Presentations and Q&A
7:30-8:30 - Conversations
Marketing Debt – what it is and how it hurts you
Shira Abel, as the CEO at Hunter & Bard with MBA from Kellogg and experienced in B2B and SaaS marketing on international level, is a sought-after speaker on marketing. Shira’s success in running her own digital marketing agency, serving as CMO for multiple SaaS startups, and teaching marketing internationally, allows her to share her hands-on experience. She serves as a mentor at 500 Startups, and helps underdeveloped nations build their entrepreneurship as her philanthropy work.
B2B SaaS: Using real-time enrichment & scoring to increase conversion.
Guillaume Cabane is the VP of Growth at Segment. Prior to joining Segment he was Head of Marketing at Mention. In addition to other marketing roles at French companies, Guillaume spent 6 years at Apple as the Business Development Manager for Europe Online B2B. Outside of work, Guillaume is a startup advisor, husband, father, cheese-eater and Pastafarian.
Practical Aspects of Enterprise SaaS Sales
George Elfond is Globally-minded entrepreneur with a wide range of experiences in general management, strategy, business development, sales, marketing, customer success, and early-stage investments. Currently, CEO of Rallyware, a SaaS field engagement platform for companies to effectively onboard, train, and continuously engage their workforces. Took Rallyware from an idea inception to a strong revenue generating cashflow positive enterprise.